The design journey began with a simple doodle on a post-it note. This initial sketch evolved into a powerful mark, encapsulating the essence of Swerve Strickland and his impact on the wrestling community. The mark, with its striking question "Whose House?", resonated deeply with fans and became a rallying cry that represents Swerve's unique identity.

Collaborating closely with All Elite Wrestling, we ensured that the design reflected the dynamism and energy of the brand. After refining the doodle into a vector, the mark was embraced and ultimately emblazoned on the All Elite Wrestling World Championship. This prestigious placement elevated the design into a celebrated symbol within the wrestling world.

The versatility of the mark allowed it to be adapted across various products—shirts, hats, cups, and flags—all contributing to a cohesive identity for Swerve Strickland. This comprehensive approach fostered a connection between the fans and the brand, creating a visual narrative that transcends traditional merchandise. The design's impact is not limited to its visual appearance but extends to its role in shaping a community and a movement within wrestling culture.